Following a disappointing Q1 earnings report highlighted by challenges in the go-to-market effort, Cloudflare demonstrated renewed momentum in Q2. The sales reorganization is progressing well. Large enterprises expanded spend, adding to multi-product subscriptions across several categories. In parallel, profitability measures continue to improve with growing operating margin and cash flow.
With a mission statement to help make a better Internet, Cloudflare’s product strategy is grounded in disruption. By owning and operating a network of data centers in 300+ cities worldwide, Cloudflare enters product categories with the assumption that they can deliver better service than incumbents through lower cost, improved performance and greater customization.
This messaging appears to be resonating with new enterprise customers. In Q2, Cloudflare landed their largest Zero Trust deal to date, pushing paid seats in a single customer deployment past 25,000. A critical requirement to land new enterprise Zero Trust deals is to have existing ones as reference customers. Several major Zero Trust customer wins in Q2 may provide the tipping point for future large enterprise adoption.
The developer platform (Act 3), is starting from a smaller base, but is experiencing rapid growth. The number of Worker applications reached 10M in Q2, quadrupling since Q3 of 2022. R2 usage accelerated to 85% sequential growth in Q2, up from an impressive 25% q/q rate in Q1. These products are showing up in new customer wins, contributing to near record additions of $100k, $500k and even $1M ACV customers.
As part of Investor Day, the leadership team showed how Cloudflare’s largest customers are also those adopting multiple product subscriptions. Similar to peers in software infrastructure that report on customers paying for 4+, 6+ and even 8+ products, Cloudflare is demonstrating that an expanding product offering can drive incremental revenue. Over the last four years, the attach rates for customers with 8+, 9+ and 10+ product subscriptions have more than doubled. These customers now contribute the majority of Cloudflare’s annual revenue.
For fast-growing start-ups establishing a software and security stack from scratch, Cloudflare’s platform appears particularly appealing. This is evidenced by the rapid uptake from many of the leading AI companies. As developer-led organizations, Cloudflare’s bottoms-up sales motion naturally resonates. A new CRO with enterprise sales experience will help Cloudflare win business where a top-down approach is needed as well.
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