The dynamic between the public cloud vendors and independent software providers is evolving quickly. Just a few years ago, the hyperscalers (AWS, Azure, GCP) were rapidly rolling out their own infrastructure services targeted at various layers of the application stack. These included solutions for data processing, security, communications, identity and even observability. The premise was that as enterprises migrated application workloads to the cloud, the hyperscalers might as well try to capture as much spend as possible. These services went far beyond the basic storage and compute offerings of their foundation.
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