Investing analysis of the software companies that power next generation digital businesses

A Potential Silver Lining from Recent Tech Layoffs

We have all seen the headlines of large technology companies announcing layoffs or hiring freezes recently. Facebook released 11,000 employees earlier in November. Amazon laid off about 10,000 employees and has instituted a hiring freeze in its AWS division. Google introduced a brief hiring freeze in August and has slowed incremental hiring since then, lowering the number of open positions significantly. Even SaaS stalwart Salesforce reduced staff by several hundred employees. And long time networking leader Cisco is cutting 5% of its workforce or 1,500 employees.

Technology companies outside of Silicon Valley have been impacted as well. Stripe laid off 14% of its workforce, affecting about 1,120 out of 8,000 total. They attributed the reason to being overly optimistic about the Internet economy’s near term growth. Their CEO emphasized the need to improve operational efficiencies and to reduce coordination costs across the organization. This posture extended to other companies in the once hot FinTech space, with Brex cutting 11% of its workforce and Chime reducing by 12%. Real estate platforms have been affected as well. Opendoor laid off 18% of its workforce or about 550 employees, while Redfin laid off 13% or 862 employees.

Audio Version
View all Podcast Episodes and Subscribe

The once hot crypto market hasn’t been spared either, with a number of exchanges, consumer services and Web3 plays pausing hiring, or even declaring bankruptcy. Beyond the FTX debacle, Dapper Labs, Digital Currency Group and Galaxy Digital all reduced their workforce by up to 20%. Over the summer, Coinbase implemented a cost-cutting plan that impacted 1,100 employees. Other exchanges BlockFi, Crypto.com and Gemini eliminated between 5% to 20% of their workforce.

The biggest difference between layoffs in 2020 versus layoffs in 2022 is cash, potentially a lifeline. Startups raised massive amounts of capital thanks to larger average deal sizes over the past two years; meaning that some of the capital that was once used to sweeten benefits or candidates’ offers may be pivoting to runway.

Techcrunch, May 2022

For companies at the early stage, VC funding has slowed down as well. Start-ups are still getting funded, but not at the frenzied pace that we saw in 2021. According to Crunchbase, venture funding for Q3 2022 was $81B. While that sounds like a lot, it is down $90B or 53% as compared to a year ago, and by $40B or 33% sequentially from Q2. And Q4 doesn’t look much better.

Crunchbase Survey, November 2022

For those private companies that have runway, they are implementing more conservative growth strategies, in order to reduce cash burn and extend their current capital. This has often translated into less hiring. Crypto start-ups are impacted in this arena as well, even reversing the public exodus in 2021 from Web 2.0 companies into Web 3.0. Investors will recall how the mania around crypto reached such proportions that veterans from Silicon Valley’s largest technology companies were publicly jumping ship to join crypto start-ups. As a couple of examples from last year, the CFO of Lyft resigned to join OpenSea. A VP at AWS left to join Unstoppable Domains, which sells blockchain-based domain names.

The poaching from established technology companies became so prolific that the Web 2.0 leaders introduced incentives to retain their staff. These included salary raises, bonuses and additional stock grants. A NY Times article described how Google made retention a C-level initiative and proactively offered new stock grants to retain employees in critical functions.

Crypto’s allure has been so irresistible that some of the biggest tech companies are scrambling to retain employees. At Google, concerns about keeping employees — including not losing them to crypto companies — grew so pressing that the issue became part of the executive agenda discussed every Monday by Sundar Pichai, the company’s chief executive, and his top deputies, two people with knowledge of the discussions said. Google also started offering additional stock grants to employees in parts of the company that seemed ripe for poaching, these people said.

NY Times article, December 2021

Sponsored by Cestrian Capital Research

Cestrian Capital Research provides extensive investor education content, including a free stocks board focused on helping people become better investors, webinars covering market direction and deep dives on individual stocks in order to teach financial and technical analysis.

The Cestrian Tech Select newsletter delivers professional investment research on the technology sector, presented in an easy-to-use, down-to-earth style. Sign-up for the basic newsletter is free, with an option to subscribe for deeper coverage.

Software Stack Investing members can subscribe to the premium version of the newsletter with a 33% discount.

Cestrian Capital Research’s services are a great complement to Software Stack Investing, as they offer investor education and financial analysis that go beyond the scope of this blog. The Tech Select newsletter covers a broad range of technology companies with a deep focus on financial and chart analysis.


Implications Going Forward

While lay-offs are painful for those affected and the crypto implosion has seriously impacted some investors, there is a silver lining. As the exuberance of 2021 meets the economic reality of 2022, the intense battles for talent will calm down. We will see less inflated compensation packages and SBC grants should moderate. Companies who are still hiring will avoid the frenzied competition for talent from 2021 and can sidestep bidding wars (if they occur at all).

As an example, employees laid off from crypto companies are finding positions in traditional finance, which are looking to slowly build up their own blockchain-based services. Also, employees are returning to the Web 2.0 technology companies that they previously left. A Bloomberg article from September provided a few examples and quoted a recruiter who said that “Salary bidding wars between firms have calmed down a little”. I imagine with the FTX implosion the exodus has increased and bidding wars have calmed down a lot more.

Additionally, expectations from employees for generous compensation packages and a bevy of perks will be dampened. We are already witnessing a bit of a backlash against employee expectations for largesse in office freebies at tech companies. The move to remote work started alleviating this. If employees aren’t in the office as frequently, then the need to provide unlimited snacks, drinks, meals, dry cleaning, massages and all kinds of other expense is reduced. In an environment where supply and demand of tech labor are a little more balanced, companies won’t feel as much pressure to match the perks of the other company down the street. Personally, I recall having to compare the state of our company’s meal programs, commuting allowances and subsidizing of various wellness memberships in order to attract and retain employees.

Why am I harping on all this? Because this rebalancing of the tech labor force stands to reduce costs for the industry going forward. For most software companies, these personnel expenses make up the majority of operating costs. If salaries normalize or even recede a little, it can have a big impact on operating margin. Similarly, growth in SBC as percent of revenue will come back down to earth. Companies will feel less pressure to stretch compensation packages to compete with other start-ups in their space. They won’t need to proactively goose the compensation of top engineers and salespeople for fear of poaching from crypto companies or start-ups flush with money from VC’s or token offerings.

While a lot has been made of the lay-offs and hiring freezes at FAANG in particular, I view this as a breath of fresh air. The tech behemoths were the worst offenders in creating cushy compensation packages and limitless perks, setting a high bar for the rest of the technology companies to match. The absurdity reached a crescendo with the widely viewed “day in the life” TikTok videos, including an example from a product manager at Meta. This provided ample ammunition for investors to press Meta to take a serious look at their expenses and rapid hiring over the past two years.

It is a poorly kept secret in Silicon Valley that companies ranging from Google to Meta to Twitter to Uber could achieve similar levels of revenue with far fewer people,” Gerstner contended. “I would take it a step further and argue that these incredible companies would run even better and more efficiently without the layers and lethargy that comes with this extreme rate of employee expansion.

Altimeter CEO, Brad Gerstner

Personally, I am happy to see the big tech companies lambasted for their wasteful moonshots and inflated compensation packages. These sucked the labor oxygen out of the market for many years and increased costs for smaller software companies trying to grow profitably.

Take-aways for Investors

To bring this back to investing, most of the companies in the software infrastructure space that I cover are still hiring. Even if they have slowed hiring, they need to retain the employees they have, without doling out additional stock grants, retention bonuses or other perks like paid sabbaticals. The release of talent from the larger tech companies, crypto firms and start-ups is creating a substantial hiring pool. While it’s helpful to have many candidates to pick from, I think the bigger benefit will be in expectations for compensation. Costs will always be high for tech talent, but I think the extreme compensation packages and public bidding wars will recede for now.

Additionally, when fewer private companies are going public or turning into unicorns, pressure to maximize SBC grants is released. During industry downturns, employees put less value on the SBC grant, usually asking for a bit more salary or just ignoring that component. This is a natural outcome when fewer of their peers are bragging about cashing out IPO stock options. As the industry doesn’t have uniform standards for stock grants or pay, levels in a competitive environment are often set by “what my friend at xyz start-up got”.

And, gripes about perks will diminish. In a tough economic environment, employees won’t demand that the company provide all their high-end, niche beverages for free. Water, coffee and tea will be deemed as acceptable. Vending machines may even make a come back. In my own personal experience, I remember having to suddenly purchase sodas out of a vending machine at a new job in 2005 after having an unlimited supply for free in 1999-2000. How ever it plays out, companies should be able to cut back on the extras that don’t really benefit employee productivity.

While the economy has contributed to most of this, the industry culture is shifting as well. Say what you will about Elon Musk’s take-over of Twitter, he has rooted out a lot of waste, including giving visibility to the claim that free lunches were costing Twitter $400 per employee. While this observation may have been exaggerated, the point hit home. Twitter is already cutting back on the types of food served and moving to an employee paid model. While the pendulum of employee perks swung to the extreme over the last 10 years, I think we will see it swing back a bit as companies get employees focused on leaner operations, reducing costs and productivity.

And, of course, companies want to retain the talent they have. A looser job market for tech talent helps. With lay-offs usually targeting the employees with lower tenure, job hopping should slow down. With fewer prospects and less poaching by recruiters, employees are more likely to stay in a role for longer. Employee churn is very costly for software companies, requiring additional recruiting and training costs, in addition to the loss of tribal knowledge. As churn decreases, it will also contribute to operational efficiency.

We are already seeing the impact, as one Bloomberg article shares. Employees have been quickly rattled by accelerating lay-offs at various tech companies. Late in 2021 and into the first part of 2022, workers felt comfortable job-hopping for better salaries and benefits. Now, those same employees are staying put.

People are going to hire through this, but it’s not going to be quite as much as a candidate market as it was in 2021.

Peter Walker, head of insights at Carta

As these trends play out over the next year or two, they should provide a tailwind to operating margins for software companies where employee compensation and support costs make up a large percentage of operating expense. This could provide a bit of relief for profitability even as growth is pressured by the macro environment.

NOTE: This article does not represent investment advice and is solely the author’s opinion for managing his own investment portfolio. Readers are expected to perform their own due diligence before making investment decisions. Please see the Disclaimer for more detail.

20 Comments

  1. Subhash Desai

    As business slows down and CIOs consolidate vendors in software stack, who emerges as leaders ? Datadog ? Others….

    • poffringa

      The consolidation motion will benefit those companies that offer multiple products which address use cases across different categories that are relevant to the same budget owner. The vendors will also refer to this as being a “platform”, but I think that is confusing. The easiest way to think about it is if they can replace many vendors who are offering just a single solution for one use case. Some consolidation beneficiaries might be Datadog, Palo Alto Networks, Crowdstrike, Cloudflare, GitLab, Snowflake, MongoDB.

      • Michael Orwin

        I happen to know about a tiny UK software business that recently got a version of its software integrated into Salesforce. The CEO said an end user just gets the data they need, with no need to know the name of the software that delivered it or the little company behind it. In principle, that seems like a way for a business with a point solution to bypass competing against a business with a broader solution-set. But, maybe that kind of thing isn’t common and won’t happen enough for a significant effect – I don’t know.

        • poffringa

          Hi Michael – I think the argument for platform consolidation is more about cost savings. The assumption being that consolidating to more modules on a single vendor allows the customer to reach a higher spending level and receive a volume discount.

          • Michael Orwin

            Thanks!

      • Yernar

        Why do you think MongoDB will be beneficiary from consolidation? I can follow the logic about other companies mentioned

        • poffringa

          Hi – the consolidation thesis for MongoDB revolves around more application workloads moving to the MongoDB platform. Specifically, they attract a lot of document-oriented data use cases currently. But, the platform can handle other types of document-adjacent data types as well. These include search, key value and time series. Those use cases are often served by other data sources (Elasticsearch, Redis, InfluxDB). They could be moved to MongoDB, which would provide cost savings and simpler architecture.

          I covered this in a prior post: https://softwarestackinvesting.com/mongodb-world-2022-product-announcements/

  2. Jason Emery

    Hi Peter,

    Thanks you for doing the work to write this. Despite my agreement with everything written, I feel I’m now in good company.

    You are much appreciated,

    Jason

    • poffringa

      Thanks, Jason. I appreciate the support.

  3. Alex King

    Peter, great work as always. It is absolutely the case that virtually any company can be run with way more people than investors – or managers! – believe. TWTR is following an extreme path but you are right, others should be looking at it as a boundary-condition case study. Then doing the same but aiming off by 30% let’s say. There are so many recurring-revenue software companies today that leak money that should be cashflow positive – PagerDuty which reported yesterday being a prime example. (Long PD). Anyway, great work. Alex King – Cestrian Capital Research, Inc.

    • poffringa

      Thanks, Alex. I agree. Software companies can be run with fewer people, and those resources can cost less with fewer perks. I still remember the days when employees had to buy their own lunch.

      • Davit

        Well, I work @ AWS and I buy my own lunch 🙂

        • poffringa

          Ha, ha. Still, comp packages that acquaintances landed prior to 2022 were far higher than smaller companies could afford to pay.

  4. Josh

    Thanks for putting the time and energy in writing this.
    Do you think companies will cut down on expenses in a way that significantly impact Saas revenues? (DDOG, SNOW, GTLAB…). After a sharp decline in valuation due to interest rates, do you think there will be a second sharp decline in Q1/2 because of revenue growth?

    • poffringa

      Hi – thanks for the feedback. We are certainly seeing pressure on sales/revenue for software infrastructure companies. The latest quarterly reports showed delays in sales cycles, difficulty landing new customers and slower expansion. This behavior is being attributed primarily to customer companies wanting to be extra careful with fund allocation, but not stopping investment altogether. My opinion is that these declines in spending are being front-loaded. This means that companies are pruning the easy overspend now and introducing extra steps for spending approvals. Once we get through the next quarter or two, I think that spending will return to a more linear rate. Maybe not as excessive as during Covid, but back to investing for business growth and predictable. My opinion of course, and if the economy crashes hard, that could change.

  5. Michael Orwin

    Thanks for the article. Does more tech employees mean more cloud business? I suppose more data scientists could mean more database queries for analytics, and maybe something similar applies in other areas. It might not matter anyway, until there’s a significant number of unemployed tech workers who can’t get jobs (maybe unlikely). I’m also assuming that if a business has twice as many tech employees as they need, they aren’t all doing half as much work, instead they’ll be trying to look busy, and generating revenue for other businesses.

  6. Michael Orwin

    The Chief People Officer of Lattice (who run a People Management Platform) is on youtube 30 mins into Bloomberg Technology 12/02/2022, for about 4 minutes. Her first point was that from talking to other CHROs at places like Meta and Doordash, the people laid off tended to be in recruitment and HR. She’s been told that in the pandemic, software businesses needed HR staff to keep up moral and momentum for growth, and that’s being reversed. Leaders have told her they want to send a message about efficiency and effectiveness, and are more focused on profitability for the next two years. That’s only as well as I can remember and paraphrase, and doesn’t cover everything.

  7. dmg

    Hi, Peter,

    I acknowledge the recursive nature of my comment here, but I would be remiss were I not to offer the (safe) link below
    https://youtu.be/bK397YwduhQ

    You will find a 4 1/2 minute video of Peter Zeihan (who, by now, requires no introduction), who pauses during his daily constitutional to add some follow-on remarks after reading your commentary above. A moment of frisson for me, perhaps also for you. 🙂

  8. Mek

    Hey Peter, thank you as usual! This time I listen to the podcast instead (on headphone). I think you can improve the sound quality a bit by having less echo and try to prevent the background noise from switching between on and off every pauses. Just a small feedback though, hope you dont mind. Love the content as usual! 🙂

    • poffringa

      Hi Mek – Thanks for the feedback. Yes – we are experimenting with the recording and sound quality of the podcast. I appreciate the feedback and it’s great to know that someone is listening!